What you’ll learn
Banks are rethinking how they bring products and services to SMEs, moving beyond traditional distribution models to create more targeted, engaging, and sustainable go-to-market strategies. This session will explore how banks can apply segmentation, partnerships, and new revenue models to better connect with SME customers. We’ll discuss practical approaches to optimizing marketing, sales, and onboarding while leveraging embedded finance, ecosystem partnerships, and relationship-driven engagement.
Key topics

Customer Segmentation & Targeted Engagement

Balancing Digital & Human-Led Interaction

Innovative Monetization & Distribution Models
Speakers




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Speaking institutions



