World-Class Experts: Meet the Masterclass Speakers:

Our AI sessions will be led by Michael Burkhardt, a founding member of Omdena, the world’s largest AI-for-impact platform, operating in over 100 countries. Under his leadership, Omdena has delivered 600+ AI-driven projects across 70+ countries, helping organizations tackle global challenges, from climate change to financial innovation. Joining him is Erum Afzal, the Head of Academy at Omdena.

Why you should not miss this Masterclass:

This comprehensive Masterclass explores the transformative potential of generative AI and large language models (LLM) in Banking. Participants will explore advanced strategies to enhance customer care, leverage data analytics for actionable insights, and design effective marketing campaigns using AI-driven approaches.

This is designed for managers and professionals in the banking sector who are keen to harness AI's power to innovate customer service, optimize data analytics practices, and elevate marketing strategies. Participants include mid to senior-level managers, customer experience professionals, marketing managers, and technology leaders in the banking sector.

Key outcomes of the Masterclass:

• Enhanced Customer Experience Strategies: Participants will learn how to use generative AI tools like chatbots and virtual assistants to deliver personalized, 24/7 customer care and improve overall customer satisfaction.
• Practical AI Integration Framework: Understand the steps to implement generative AI in banking operations, including risk management, ethical considerations, and aligning AI adoption with organizational goals.  

Agenda:

• Introduction to Generative AI and LLM: Definitions and Core Concepts
• Enhancing Customer Care with GenAI: AI-powered chatbots and Virtual Assistants, Personalization, 24/7 Support
• Data Analytics for Customer Insights: Advanced and Predictive Analytics and Customer Segmentation
• AI-Driven Campaign Management
• Challenges and Considerations: Ethical, Regulatory, and Operational Aspects
• Implementing GenAI in Banking with Rack and Stack Activities: Use-Case PoV, Operational Model, Risk Management
• Case studies
• Interactive Session: Discussion and Q&A (20 minutes)

This Masterclass will also include breakout rooms and quizzes, designed to make the session more interactive, engaging and enjoyable for the audience.

Bonus: All participants will receive an official Participation Certificate from Qorus, adding value to their professional credentials.

Who is this Masterclass for? 

Distribution Managers, Marketing Managers, Customer Care Officers, and Technology and Innovation Leaders Banking.

Platform:

Microsoft Teams

Pricing:

Qorus members: €1500 per participant
Non-members: €2250 per participant
(Masterclass reserved for Financial Institutions)

Note: A special discount of 25% is applied in case of registration before 15 January 2025.

For registration or more information, please send an email to: 
olga@qorusglobal.com