Qorus-Infosys Finacle Banking Innovation Awards 2024 - Winner

Pioneering Sales Growth and Motivation via Gamification: Yapı Kredi BizPlay

Submitted by

Yapi Kredi

Logo of Yapi Kredi

Yapı Kredi was established as the first retail oriented private bank in Turkey and now the...

premium
Q+
13/06/2024Banking Innovation

About

Our gamification tool BizPlay is open to all employees and has 100% usage penetration. Since its launch we created 25 games via BizPlay. Overall, gamification impacted total sales by 28% increase.

Want to keep reading?

Become a Qorus member to get access to all our innovations

Interested in learning more? Speak to Boris, Qorus's Content Lead

Qorus has a library of almost 8,000 innovation case studies across critical areas like customer experience, sustainability, marketing & distribution and more that can be used to inform your decision-making.
Contact us

Related innovations

28/05/2025Banking Innovation

Contact Hub – novobanco Contact HUB "Super Power Omnichannel relationship"

The Contact HUB is novobanco’s AI-powered omnichannel solution that automates simple interactions, intelligently redirects calls, and enhances customer experience—boosting efficiency...

20/05/2025Banking Innovation

SAB Moment

SAB Moment turns digital banking into a gifting experience—letting users send cash, points, or e-vouchers through SAB Mobile. Built by...

20/05/2025Banking Innovation

Champions By SAB

Champions by SAB empowers employees to lead innovation, with 2,000+ training hours, 100% completion, and 5 teams delivering real solutions....

19/05/2025Banking Innovation

Retro Mania – Relive Your Childhood with PayZapp

HDFC Bank’s “Retro Mania” campaign transformed mundane workspaces into gaming arcades,using 90s nostalgia & interactive dot-matrix games to trigger emotional...

Related news & insights

Insurance
26/05/2025Interview

At work with Cesar Jara Trujillo

From the Andes to innovation hubs: Cesar Jara Trujillo, Chief Innovation Officer at Pacífico Seguros, tells Boris Plantier from Qorus...

Insurance
19/05/2025Interview

At work with Aslı Bengi

Aslı Bengi is Head of Customer Analytics and Customer Experience at QNB Sigorta in Turkey. She shares her day-to-day experience...

Digital Reinvention
15/05/2025Study

Innovation Radar: Reinvention Awards Europe winners 2025

Discover the most innovative projects from banks and insurance companies in Europe.

Digital Reinvention
15/05/2025Article

Europe’s top financial services innovators honored at Qorus Awards ceremony

Qorus announced the winners of the second edition of the Qorus Reinvention Awards – Europe during an in-person ceremony in...