Qorus Banking Innovation Awards 2022

MAXImus: a state of the art, omni-channel, D2C multi-cloud platform accelerating digital business growth for Axis Bank.

premium
Q+
03/10/2022Banking Innovation

About

Maximus is an end-to-end digital customer acquisition platform for scaling digital businesses across 5 business functions, 18 STP digital products, 12 channels, and 30+ partnerships. It is a bespoke, in-house developed platform and is built on the pillars of evolutionary architecture, customer obsession, and data as first-class citizen tenets.

Want to keep reading?

Become a Qorus member to get access to all our innovations

Interested in learning more? Speak to Boris, Qorus's Content Lead

Qorus has a library of almost 8,000 innovation case studies across critical areas like customer experience, sustainability, marketing & distribution and more that can be used to inform your decision-making.
Contact us

Related innovations

15/04/2025Banking Innovation

pagaFlex by Millennium bcp

In today’s fast-paced digital economy, consumers expect instant, seamless, and flexible financing—without unnecessary friction. That’s where pagaFlex comes in with...

11/04/2025Banking Innovation

Leading with Member-Centric Transformation

Desjardins has transformed its personal banking services by developing mobile solutions and supporting digital adoption, establishing itself as a leader...

04/03/2025Insurance Innovation

From Data to Dollars: AI for Life & Annuities

Atidot leverages AI and 53 million policyholders’ data to boost life and annuity sales, improve retention, and cut CAC by...

04/03/2025Insurance Innovation

M-PS Manulife Promoter System

Transforming customer experience with M-PS: capturing feedback at key touchpoints, driving satisfaction and loyalty through actionable insights.

Related news & insights

Digital Reinvention
17/04/2025Study

Banks and AI: Realizing business benefits

AI is shifting from experimentation to delivering real value, especially in banking. While measuring that value can be challenging, banks...

Digital Reinvention
08/04/2025News

Bank of America’s AI push boosts employee productivity and client experience

With AI now embedded across business lines—from operations and technology to training and client service—the bank is seeing measurable gains...

Digital Reinvention
07/04/2025News

Standard Chartered launches SC GPT to drive global AI innovation

Standard Chartered has unveiled SC GPT, a proprietary generative AI tool now deployed across 41 markets, signaling a major leap...

Mobility
04/04/2025Article

GenAI propels AI high on the agenda of auto industry finance providers

The arrival of GenAI has kick-started the rapid application of intelligent systems across the automotive industry. Finance firms, insurers and...