Qorus Banking Innovation Awards 2023 - Winner

Insight-led Customer Selection Engine to Deploy Hyper-personalized communications, Personal Finance Management feature and upselling.

Submitted by
premium
Q+
04/09/2023Banking Innovation

About

Harnessing the power of AI, HSBC has revolutionised banking personalisation, with the Insight-led Customer Selection Engine and the Personal Finance Management (PFM) tool. We've created a sophisticated, smart analytics engine that adapts to customer behavior, marking a new era of hyper-personalised banking. The result: a unique, tailored banking experience for every customer.

Want to keep reading?

Become a Qorus member to get access to all our innovations

Interested in learning more? Speak to Boris, Qorus's Content Lead

Qorus has a library of almost 8,000 innovation case studies across critical areas like customer experience, sustainability, marketing & distribution and more that can be used to inform your decision-making.
Contact us

Related innovations

14/03/2025Banking Innovation

HSBC Gold Token

HSBC Gold Token is the first ever tokenized real world asset from a bank for retail investors. Unlike some common...

04/03/2025Insurance Innovation

From Data to Dollars: AI for Life & Annuities

Atidot leverages AI and 53 million policyholders’ data to boost life and annuity sales, improve retention, and cut CAC by...

04/03/2025Insurance Innovation

Market spaces

Market Spaces revolutionizes competitive intelligence in the insurance sector, by enabling you to visualize the online customer spaces of insurers...

04/03/2025Insurance Innovation

AI For Pet

AI For Pet is transforming pet healthcare with AI-driven health screenings for veterinarians and pet care providers. Our vision AI...

Related news & insights

Digital Reinvention
17/03/2025News

Marygold & Co. introduces innovative financial app to simplify money management

The app aims to address long-standing inefficiencies in the banking system by integrating features that enhance financial control and simplify...

Digital Reinvention
17/03/2025News

ANZ Plus reaches one million customers, enhancing digital banking experience

More than half (55%) of its users now consider it their primary bank, and nearly half of those customers actively...

17/03/2025News

CaixaBank to train over 30,000 employees in senior customer service

CaixaBank has announced a large-scale training initiative to enhance customer service for elderly clients. More than 30,000 employees will undergo...

Digital Reinvention
14/03/2025News

Commonwealth Bank expands AI partnership with Anthropic

This collaboration is set to enhance CBA’s AI capabilities, aiming to improve customer experiences while maintaining a strong focus on...