Qorus Banking Innovation Awards 2023- Nominated

Customer-Centricity Catalyst: TBC's Innovation Fund & 'Working Backwards' Process

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TBC Bank

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TBC Bank is a leading company in the region. It is distinguished with its utmost care...

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08/09/2023 Banking Innovation

About

The TBC Bank Innovation Fund is a program that provides funding to customer-focused ideas that have the potential to improve the lives of our customers. The fund is open to all teams at TBC and uses the standardized Working Backwards process to ensure that the ideas are customer-centric and have a clear path to implementation. The fund is inspired by Amazon's "Working Backwards" process, which is a proven way to develop products and services that customers love.

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