Qorus Banking Innovation Awards 2023 - Winner

Yapı Kredi “My World” Super App

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Yapi Kredi

Logo of Yapi Kredi

Yapı Kredi was established as the first retail oriented private bank in Turkey and now the...

20/09/2023Banking Innovation

About

As the pioneer of digital banking in Turkey, our vision is accompanying customers through their life journey beyond banking transactions leveraged by intelligent & innovative solutions. By understanding the changes in customers’ lifestyles and habits, we aimed to enhance customer satisfaction further and focused on “the need” itself. Therefore, by re-imagining customer experience, we have turned Yapı Kredi Mobile into a super app and called it “My World”. Our motto is “Yapı Kredi Mobile is the app of your life!” We have started with My Car+ as a first in the sector, and this year added My Home+, My Bank+ (for other bank accounts) and My Trips+.

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