premium
Q+
11/10/2022 Banking Innovation

About

MAE by Maybank2u app is the first e-wallet in Malaysia to allow users to open a bank account via their mobile phones. The new e-wallet merges both e-wallet functions and mobile banking features, enhancing service capabilities that include an in-app virtual Visa debit card, QRPay contactless payments and seamless money transfer functions. With MAE by Maybank2u app as the new home for MAE e-wallet, users can also apply for MAE Card with the card manageable via the app itself conveniently. This next-generation customer-focused platform in an agile manner, addressing core objectives of financial inclusion, financial management and financial literacy. Comes with many features that create extra convenience to users such as Tabung for ease of savings based on goals, and Expenses to track and monitor spending based on categories and lifestyle of customers.

Want to keep reading?

Become a Qorus member to get access to all our innovations

Interested in learning more? Speak to Boris, Qorus's Content Lead

Qorus has a library of almost 8,000 innovation case studies across critical areas like customer experience, sustainability, marketing & distribution and more that can be used to inform your decision-making.
Contact us

Related innovations

29/06/2024 Banking Innovation

PTSB Digital Transformation

The successful transformation of PTSB's digital customer offerings and the implementation of a new Digital Delivery Operating Model to meet...

28/06/2024 Banking Innovation

Game on Deposit @ Liv

Predict winners of your favorite sports tournament to get up to 10% interest!

27/06/2024 Banking Innovation

“Travel Guru” – First-in-HK Travel Rewards Membership Programme by Bank, All from HSBC Reward+ App

"Travel Guru" by HSBC: Innovative app-based Rewards Program (launched Sept 2023). Uses analytics to offer exclusive travel perks, drawing 260K+...

27/06/2024 Banking Innovation

Citytouch- new-age digital banking app of City Bank PLC

City Bank has always been a pioneer in digital space, and the first in Bangladesh who launched digital banking app,...

Related news & insights

Digital Reinvention
02/10/2024 Article

The story of continuous business evolution

Fatih Ogun, Head of Strategy at Akbank, explains how a continuous culture of innovation based on small, steady enhancements can...

Premium
01/10/2024 Article

Research Notes: Branch banking at Maybank

This article brings together some recent information on Maybank's key accomplishments in terms of branches, both in Malaysia and in...

Mobility
30/09/2024 News

inDrive launches financial services in Colombia with inDrive Money

The service, developed in partnership with Latin American fintech R2, aims to improve financial inclusion for drivers on the inDrive...

Open Finance
28/09/2024 News

Hilton unveils world’s first hotel loyalty debit cards

The Hilton Honors Debit Card and Hilton Honors Plus Debit Card allow travelers to earn Hilton Honors Points on everyday...