premium
Q+
23/09/2021Banking Innovation

About

U-City is the first massive gamification initiative activated within UniCredit Commercial Banking Italy: it’s an online business learning game to enhance knowledge of our digital products and services. Thanks to the gamification approach, our colleagues increased their competences to become digital ambassadors to the customers. The project contributed to consolidate the proper digital culture in the workforce and to reach the customers’ digital adoption goals of the bank in a wider business-oriented program dedicated to Digital Transformation (digital mindset and culture, change management, upskilling)

Want to keep reading?

Become a Qorus member to get access to all our innovations

Interested in learning more? Speak to Boris, Qorus's Content Lead

Qorus has a library of almost 8,000 innovation case studies across critical areas like customer experience, sustainability, marketing & distribution and more that can be used to inform your decision-making.
Contact us

Related innovations

11/06/2025Banking Innovation

Virtual camera solution to enhance customer representative security

We use the Syntonym Virtual Camera to enhance privacy in video calls by replacing real faces with AI-generated ones—protecting our...

11/06/2025Banking Innovation

Empowering bank staff with Gen AI powered Knowledge Assistant

Blending innovation with impact, our Gen AI helpdesk chatbot streamlines support for bank staff – resolving complex queries with speed...

11/06/2025Banking Innovation

Digital Twin (Co-Pilot) – Customer Service Officer Assistant

CSO Assistant is a GenAI-powered tool that transcribes and summarises calls in real time, analyses sentiment, retrieves data and suggests...

11/06/2025Banking Innovation

Redesigned İşCep – Version You

Rebuilt with a personalized and intuitive design, the redesigned İşCep offers customizable dashboards, smart insights, and lifestyle services—transforming mobile banking...

Related news & insights

Innovation Awards Hub
04/08/2025Interview

From challenges to 85% faster responses: The story behind Santalucía Seguros’ AI win

Spanish insurer Santalucía Seguros won bronze in the Operational Efficiency category of the Qorus-NTT DATA Innovation in Insurance Awards 2025...

Innovation Awards Hub
28/07/2025Interview

ERGO wins gold for ERGO GPT: A workforce transformation success story

At the Qorus-NTT DATA Innovation in Insurance Awards 2025, German insurer ERGO won gold in the Workforce Transformation category for...

Insurance
24/07/2025Article

Embracing AI disruption in the insurance industry: Insights from Qorus Reinvent Forum Warsaw

This event provided a platform for thought leaders to share their insights on how AI is reshaping our workforce, technology,...

22/07/2025Interview

At work with Edward Rebane

Edward Rebane is Chief Retail Officer and Member of the Management Board at Citadele Bank. He’s always on the move,...