About
U-City is the first massive gamification initiative activated within UniCredit Commercial Banking Italy: it’s an online business learning game to enhance knowledge of our digital products and services. Thanks to the gamification approach, our colleagues increased their competences to become digital ambassadors to the customers. The project contributed to consolidate the proper digital culture in the workforce and to reach the customers’ digital adoption goals of the bank in a wider business-oriented program dedicated to Digital Transformation (digital mindset and culture, change management, upskilling)
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