Qorus Banking Innovation Awards 2018 - Winner

Leveraging The Power of Behavioral Science in Banking – the Assistant AccèsD

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10/09/2018Banking Innovation

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Using advanced artificial intelligence, behavioral analytics, and machine-learning technology that enabled the autonomous personal financial assistant to learn and understand the characteristics of each client and specifics of each client interaction enabling Desjardins to capture over 35 % greater conversions for the acquisition of new account openings when compared to a more traditional marketing campaign.

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