Qorus Banking Innovation Awards 2018 - Winner

Leveraging The Power of Behavioral Science in Banking – the Assistant AccèsD

10/09/2018Banking Innovation

About

Using advanced artificial intelligence, behavioral analytics, and machine-learning technology that enabled the autonomous personal financial assistant to learn and understand the characteristics of each client and specifics of each client interaction enabling Desjardins to capture over 35 % greater conversions for the acquisition of new account openings when compared to a more traditional marketing campaign.

Want to keep reading?

Become a Qorus member to get access to all our innovations

Interested in learning more? Speak to Boris, Qorus's Content Lead

Qorus has a library of almost 8,000 innovation case studies across critical areas like customer experience, sustainability, marketing & distribution and more that can be used to inform your decision-making.
Contact us

Related innovations

12/06/2025Banking Innovation

MAF Share Credit Card - Product Launch

The Emirates NBD Majid Al Futtaim (MAF) Share Card launch, featuring the "Beat It" campaign, revolutionized retail shopping. Offering an...

12/06/2025Banking Innovation

Wenia

Wenia, from Bancolombia, is the secure and regulated gateway to the crypto world. Buy, sell, and store digital assets like...

11/06/2025Banking Innovation

GenAI Collections

Redefining the traditional collections process via AI-driven customer engagement and predictive analytics, integrating AI and revolutionising collections, GenAI Collections is...

11/06/2025Banking Innovation

RAKBANK Telemetry (Real Time Dashboards)

RAKBANK’s in-house RAK Telemetry unifies real-time dashboards across 35+ journeys—boosting visibility, reducing TATs, & enabling proactive decisions. Built at zero...

Related news & insights

Digital Reinvention
23/07/2025Article

Financial Innovation Spotlight – July 2025

Each month, Patrice Bernard unpacks and analyzes the latest emerging trends shaping the financial services landscape, offering his unfiltered commentary...

Innovation Awards Hub
21/07/2025Interview

Transforming retention with GenAI: Sabadell Seguros’ award-winning approach

Esther Pichardo, Chief Customer Officer at Sabadell Seguros, tells us more about VoiceIQ and the impact of their win.

ESG
26/06/2025News

Breaking barriers: How a supermarket receipt connects people to free banking help

PLUS Waalwijk and ABN AMRO test simple solution to bridge the digital divide.

Digital Reinvention
18/06/2025Article

FIDA is still on the table but it’s coming and banks must get ready now

The EU’s FIDA rules could take effect as early as 2027, forcing banks to rapidly overhaul systems and processes for...