ANNA Money, a UK-based financial software company known for its AI-powered business accounts, has partnered with embedded finance leader Shaype to launch Australia’s first AI-driven finance "super app" for small and medium-sized enterprises (SMEs).
A one-stop financial hub for Pty Ltd businesses
Targeting startups and proprietary limited (Pty Ltd) companies, the all-in-one app is designed to replace fragmented financial workflows with a single intelligent platform. It consolidates business banking, tax tools, expenses, company formation, and corporate cards—creating a 24/7 financial co-pilot for business owners.
Unlike solutions built for freelancers or sole traders, this app focuses on the more complex needs of registered companies. Features include automated tax filing (IAS/BAS), real-time BSB and NPP-enabled payments, Mastercard® corporate cards, and AI-powered financial insights with built-in compliance.
Built on Shaype’s embedded finance infrastructure
The platform is powered by Shaype’s secure and compliant embedded finance technology. “This is a clear example of how embedded finance can unlock new user experiences,” said Andrew Laycock, CEO of Shaype. “We’re proud to support ANNA’s mission to simplify business banking in Australia.”
Ryan Edwards-Pritchard, CEO of ANNA Money Australia, added, “SMEs have long struggled with disjointed financial tools. With Shaype, we’ve built an intelligent system that actively works for business owners—day and night.”
Supporting 98% of Australian businesses
With SMEs making up 98% of all businesses in Australia, ANNA’s entry into the market could be a game-changer—reducing financial admin and helping businesses stay compliant while scaling more efficiently.
