Generali launches Agorai Innovation Hub to advance human-centered AI

Digital Reinvention
15/04/2025News

Generali, together with a coalition of top-tier private, public, and academic institutions, has launched the Agorai Innovation Hub, a pioneering research ecosystem dedicated to advancing Data Science and Artificial Intelligence (AI) for the benefit of humanity. Based in Trieste—a city known for its cultural exchange and scientific heritage—the Hub aims to become a leading European center for AI research, training, and innovation.

A collaborative platform for Innovation

The Hub brings together influential partners such as Fincantieri, illycaffè, Goldman Sachs, Deloitte, and Google Cloud, alongside academic powerhouses including the Universities of Trieste and Udine, SISSA, the Italian Institute of Technology (IIT), and the Abdus Salam International Centre for Theoretical Physics (ICTP). Structured as both a Foundation for basic research and a joint-stock company for applied innovation, the Hub will also support startup creation, talent development, and cross-sector collaboration.

An Open Academy will play a central role in training the next generation of innovators, offering programs based on the expertise of participating universities and corporate academies like Generali’s own.

Advanced tech, historic location

Google Cloud joins as a strategic partner, providing AI infrastructure and access to tools like Gemini and AlphaFold. Deloitte will support commercialization strategies, while Goldman Sachs will guide research on financial markets and sustainable finance.

The Hub’s home will be Palazzo Carciotti, a historic landmark and Generali’s original headquarters. The building will be renovated under the direction of renowned architect Carlo Ratti, transforming it into a modern space for research, collaboration, and education. In the meantime, operations will begin at the nearby Palazzo Berlam, already home to the Generali Academy.

"Humanaize the future"

The mission of the Agorai Innovation Hub—summarized in the phrase "Humanaize the Future"—is to ensure that technological progress is aligned with societal well-being. Rather than treating AI as an end in itself, the Hub will focus on human-centered applications across key areas including healthcare and longevity, regenerative agriculture, sustainable mobility, and finance.

By anchoring its vision in ethical principles and measurable impact, the Hub sets out to be more than just a research center—it aims to become a global model for how innovation can serve people, communities, and the planet. From Trieste, the future of responsible AI begins.

Digital Reinvention community

With Qorus memberships, you gain access to exclusive innovation best practices and tailored matchmaking opportunities with executives who share your challenges.

Related news & insights

Digital Reinvention
15/05/2025Study

Innovation Radar: Reinvention Awards Europe winners 2025

Discover the most innovative projects from banks and insurance companies in Europe.

Digital Reinvention
15/05/2025Article

Europe’s top financial services innovators honored at Qorus Awards ceremony

Qorus announced the winners of the second edition of the Qorus Reinvention Awards – Europe during an in-person ceremony in...

Insurance
12/05/2025Interview

At work with Iwan Juwono

Iwan Juwono is Head of Insurance at Grab, Southeast Asia’s leading superapp. He shares with Qorus’ Boris Plantier some glimpses...

Digital Reinvention
12/05/2025News

BBVA scales up ChatGPT use, expands AI access to 11,000 employees

Spanish banking group BBVA has expanded its partnership with OpenAI, increasing its number of ChatGPT Enterprise licenses from 3,300 to...

Digital Reinvention
12/05/2025News

Klarna reconsiders AI push as human touch makes a comeback

Swedish fintech giant Klarna made headlines last year by claiming its AI tools could do the work of hundreds of...

Insurance
12/05/2025News

Willis launches FinTech Plus to streamline global insurance for startups

The product aims to address the growing complexity and risk exposure faced by scaling FinTech firms. The solution offers a...

Insurance
12/05/2025News

Generali offers AI-driven savings solutions

Generali in France, a long-established player in online life insurance, has announced a partnership with fintech company Evinance, which specializes...

Insurance
11/05/2025News

HUB International targets wealthy entrepreneurs with new small business insurance offering

HUB Private Client Small Business Solutions, is designed to help wealthy entrepreneurs manage the unique risks associated with side ventures...