Chime introduces Chime+, a premium membership tier, alongside a redesigned app experience

Digital Reinvention
01/04/2025News

Chime, a leading consumer financial technology company, has launched Chime+, a premium membership tier designed to enhance the banking experience for its members. Available to those who set up a qualifying direct deposit, Chime+ offers exclusive perks such as a 3.75% Annual Percentage Yield (APY) savings account, custom cashback deals, and priority support—all without fees.

Digital Reinvention
27/03/2025Article

Financial Innovation Spotlight – March 2025 edition

Chime+: Premium Features Without the Premium Cost

Chime+ builds on the financial tools Chime members already rely on, such as early paycheck access and fee-free overdraft protection. The new benefits include:

• Higher Savings Rate: Chime+ members can grow their savings faster with a 3.75% APY.

• Exclusive Chime Deals: Cashback offers from top retailers on everyday purchases like gas and groceries.

• Priority Support: Faster response times for Chime+ members.

“I was surprised by how many benefits came with Chime+,” said Torry Barton, a Chime member from Kingston, NY. “It feels like a premium service without the extra fees traditional banks charge.”

A smarter, more powerful Chime app for everyone

Beyond Chime+, the company has redesigned its app to include new tools that help members manage money, build credit, and save with confidence. Key updates include:

• Credit building from day one: Members can now build credit immediately, without needing direct deposit.

• Personalized credit insights: FICO tracking and real-time credit-building tips.

• Savings Goals: Customizable tools to track financial milestones.

• Enhanced security features: A new security hub for greater account protection.

Chime continues to innovate, recently launching AI-powered member support and Instant Loans, reinforcing its commitment to providing affordable and user-friendly financial solutions.

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