KBank has unveiled KONCIERGE+, a groundbreaking platform designed to revolutionize hotel management in Thailand. As the first fully integrated system tailored to the hospitality industry, KONCIERGE+ combines room management, sales operations, and customer service to help hotels boost revenue and cut costs. With Thailand's tourism sector poised for growth, KBank aims to give hotels, particularly small and medium-sized establishments, the technological edge they need to thrive.
Comprehensive hotel management system to boost revenue
The platform includes a comprehensive suite of solutions, from a property management system that tracks room availability and guest check-ins, to an AI-driven revenue management tool that adjusts room prices for maximum profitability. KONCIERGE+ also offers digital marketing tools and an AI chatbot to enhance customer service, helping hotels reduce their reliance on online travel agencies (OTAs) while increasing direct bookings.
KBank President Pipit Aneaknithi emphasized the importance of the tourism sector, predicting that Thailand will welcome 37.5 million international tourists by 2025. In 2024, spending on accommodations reached approximately 950 billion baht, with large hotels receiving the majority of the funds. However, smaller hotels often struggle to compete. KONCIERGE+ levels the playing field, offering these businesses access to advanced technology previously out of reach, enabling them to stay competitive in a rapidly growing market.
KONCIERGE+: A key tool for small and medium-sized hotels in Thailand
The Thai Hotels Association President, Thienprasit Chaiyapatranun, acknowledged the challenges facing the industry, including marketing struggles, labor shortages, and limited access to technology. With over 16,000 hotels in Thailand, KONCIERGE+ offers a much-needed solution to help hotels improve service quality, reduce operational costs, and enhance their brand image.
As Thailand’s tourism sector flourishes, KONCIERGE+ positions hotel businesses to seize more opportunities, ensuring sustainable growth and profitability for years to come.
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