Burger King and Nubank have teamed up for an innovative marketing initiative in Brazil, transforming a Burger King restaurant into the country’s first-ever Nubank “non-branch.”
A new customer experience in São Paulo
Starting February 20, the Burger King location at Avenida Paulista, 633, in São Paulo will feature Nubank’s signature purple branding, customized self-service kiosks, and a special perk: customers will receive a free coffee with any menu purchase. The collaboration is part of Burger King’s latest promotion, offering two sandwiches starting at R$25.90, with exclusive rewards for Nubank cardholders.
Exclusive perks for Nubank cardholders
Customers paying with a physical Nubank debit or credit card will receive either a free refill or a small fries. Those without a Nubank card won’t be left out—select franchise locations will feature professional “huggers” offering symbolic gestures of inclusion.
Igor Puga, CMO of ZAMP, the master franchisee of Burger King in Brazil, emphasized the strategic fit between the brands. “Nubank was the natural choice for this partnership: two beloved brands that have transformed their respective markets. More than a simple campaign, we wanted to provide a real benefit for those who choose us daily, especially when budgets are tight.”
How to get the Burger King and Nubank promotion
Juliana Roschel, CMO of Nubank, highlighted the campaign’s customer-first approach. “At Nubank, we constantly seek innovative ways to surprise our customers. This partnership with Burger King is an exciting way to create a fun and rewarding experience.”
The promotion is available while supplies last and requires payment with a physical Nubank card, excluding digital wallets and Pix transactions. Prices start at R$25.90, with a range of sandwich and side options available at participating Burger King locations.
