Bessé, a leading insurance consultancy, and Hiscox, a specialist insurer, have unveiled 'E-réputation,' a unique insurance solution designed to protect brands from reputational risks in the age of social media crises. This innovative policy offers companies financial support to restore their image when faced with major reputational damage.
Leveraging social media data for real-time reputation monitoring
'E-réputation' uses a parametric model based on social media data analysis, providing a real-time reputation score. This score helps track brand perception over time and detects significant declines. In case of a severe reputational crisis, the policy is automatically triggered, giving businesses immediate access to necessary financial resources to implement recovery measures.
Built on research and industry insights
The solution is backed by extensive research conducted by Bessé and Hiscox over 11 years, analyzing 166 food industry brands. The study found that 60% of these brands faced media alerts, and 14% experienced major crises. This data-driven approach ensures that 'E-réputation' meets the real needs of businesses, offering tailored coverage for an often-overlooked risk.
Addressing a growing business concern
In today's digital landscape, brand reputation is a valuable but vulnerable asset. Social media amplifies even minor incidents into full-blown crises, making rapid response essential. 'E-réputation' equips companies with a proactive tool to anticipate and manage reputational threats effectively.
With Bessé’s expertise in the food sector and parametric mechanisms, and Hiscox’s crisis management experience, 'E-réputation' pushes the boundaries of insurance innovation. Initially targeting the food industry, the solution is set to expand across sectors, offering businesses strategic protection in an unpredictable world.
