DBS Bank (Hong Kong) has introduced “DBS Culinary Delights,” a new customer engagement initiative designed to offer exclusive, high-end dining experiences. The program reflects the bank’s commitment to catering to the evolving preferences of its affluent clientele, who increasingly seek curated, aspirational lifestyle experiences beyond traditional banking services.
“As a customer-centric and relationship-focused bank, we aim to provide best-in-class experiences that go beyond financial services,” said Sebastian Paredes, CEO and Head of North Asia at DBS Bank (Hong Kong). “Our clients appreciate refined experiences, and this initiative aligns with the global trend of eating well, eating differently, and indulging in culinary artistry.”
To inaugurate the program, DBS has partnered with acclaimed chef Edward Lee, known for his fusion of Asian and Western cuisines. In collaboration with Tatler, Chef Lee will headline the first “DBS Culinary Delights” event, ARTable, in March. This signature experience will blend gastronomy with artistic inspiration, offering attendees an immersive, multi-sensory dining experience.
Hong Kong, renowned for its vibrant culinary scene, provides the perfect backdrop for this initiative. By leveraging its position as a leader in wealth management, DBS aims to strengthen client relationships through these bespoke experiences, reinforcing its commitment to a holistic approach to luxury and lifestyle banking.
With “DBS Culinary Delights,” the bank seeks to redefine engagement in the financial sector, proving that premium banking is about more than just wealth management—it’s about creating unforgettable moments.
