The journey to true service unification in SME banking is more than just a trend—it's a transformative approach that prioritizes seamless functionality and customer-centric experiences. While many banks claim to offer unified services, the reality often falls short. This is where our latest joint research with VeriPark comes in, providing actionable insights to help banks close the gap and achieve meaningful integration.
Our new report, From Insights to Impact: The journey towards unified services in SME Banking, explores how banks can move beyond omnichannel strategies to deliver consolidated, cross-channel services that truly meet the needs of SME clients. Featuring best practices, real-world case studies, and perspectives from industry leaders, this resource is your guide to enhancing efficiency, loyalty, and growth through unification.
Discover the key steps your bank can take to simplify processes, harness the power of data, and give SME customers the freedom to choose how they engage with your services—all while staying ahead in a competitive market. Download the report and start your journey toward unified banking services today.
Key insights
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Beyond Omnichannel
Discover how true service unification moves past traditional omnichannel approaches to deliver seamless, integrated customer experiences.
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Data-driven Integration
Learn how leveraging data across channels can simplify processes, enhance decision-making, and unlock new growth opportunities.
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Customer Freedom
Understand the impact of empowering SME clients with flexible, cross-channel interactions that align with their unique business needs.
Download the full report
Study contributors
Jenine Zachar
Standard Bank
Head Value Propositions & Client Experience; Business & Commercial Banking SA
Jack de Mooij
Rabobank
Head of Segment Value Proposition
Ken Burke
Qorus
SME Banking Community Chairman & Senior Advisor
Don Ludlow
Royal Bank of Canada
Vice President Small Business, Business Financial Services Strategy & Partnerships
Andrii Hidulian
Raiffeisen Bank International
SME Segment Lead
Melis Özdeğirmenci
Akbank
Senior Vice President-SME Marketing
Orla McGovern
Allied Irish Banks
SME Strategy & Propositions
Zubair Ahmed
VeriPark
Chief Industry Officer
