From insights to impact: The journey towards unified services in SME Banking

in partnership with

VeriPark

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VeriPark is a global solutions provider enabling financial institutions to become digital leaders by placing Customer...

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SME Banking
30/01/2025Study

The journey to true service unification in SME banking is more than just a trend—it's a transformative approach that prioritizes seamless functionality and customer-centric experiences. While many banks claim to offer unified services, the reality often falls short. This is where our latest joint research with VeriPark comes in, providing actionable insights to help banks close the gap and achieve meaningful integration.

Our new report, From Insights to Impact: The journey towards unified services in SME Banking, explores how banks can move beyond omnichannel strategies to deliver consolidated, cross-channel services that truly meet the needs of SME clients. Featuring best practices, real-world case studies, and perspectives from industry leaders, this resource is your guide to enhancing efficiency, loyalty, and growth through unification.

Discover the key steps your bank can take to simplify processes, harness the power of data, and give SME customers the freedom to choose how they engage with your services—all while staying ahead in a competitive market. Download the report and start your journey toward unified banking services today.

Key insights

Beyond Omnichannel

Discover how true service unification moves past traditional omnichannel approaches to deliver seamless, integrated customer experiences.

Data-driven Integration

Learn how leveraging data across channels can simplify processes, enhance decision-making, and unlock new growth opportunities.

Customer Freedom

Understand the impact of empowering SME clients with flexible, cross-channel interactions that align with their unique business needs.

Download the full report

Study contributors

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Jenine Zachar

Standard Bank

Head Value Propositions & Client Experience; Business & Commercial Banking SA

profile picture of Jack de Mooij

Jack de Mooij

Rabobank

Head of Segment Value Proposition

profile picture of Ken Burke

Ken Burke

Qorus

SME Banking Community Chairman & Senior Advisor

profile picture of Don Ludlow

Don Ludlow

Royal Bank of Canada

Vice President Small Business, Business Financial Services Strategy & Partnerships

profile picture of Andrii Hidulian

Andrii Hidulian

Raiffeisen Bank International

SME Segment Lead

profile picture of Melis Özdeğirmenci

Melis Özdeğirmenci

Akbank

Senior Vice President-SME Marketing

profile picture of Orla McGovern

Orla McGovern

Allied Irish Banks

SME Strategy & Propositions

profile picture of Zubair Ahmed

Zubair Ahmed

VeriPark

Chief Industry Officer

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