Supporting SMEs on their journey to sustainability offers banks the chance to grow revenues while advancing their own sustainability and bolstering the reputation of their brands.
Banks are playing a leading role in the global transition to a sustainable economy by working with their corporate clients to help them curb their carbon emissions. But finance providers often overlook SMEs when promoting sustainability despite the huge contribution small businesses make to economies across the world.
However, farsighted banks can generate significant revenue by marketing “green” products and services that help small businesses become more sustainable. And, by supporting SMEs on their journeys to sustainability, they can further advance their own sustainability and strengthen the reputation of their brands.
“SMEs perform a crucial role in the global economy. Enabling them to adopt green banking solutions will not only help them reduce their environmental footprint, it will also enhance their competitiveness,” says Adlen Bouchenafa, Partner and Director of Sustainability at TNP Consultants. Benefits to SMEs that go green include access to attractive finance, lower energy costs, exposure to new markets and support from influential business partners.
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