Dr. Robin Kiera is the CEO and Founder of Digitalscouting, a consulting and marketing agency based in Germany. Robin is also an author, renowned speaker, entrepreneur, top-ranked insurance and finance influencer. This year again, he has honored us by joining the Qorus Innovation in Insurance Awards jury. He tells us more about the projects he hopes to see this year.
Tell us more about yourself.
As the CEO/Founder of Digitalscouting, I am embedded in the digital selling transformation of complex products from highly regulated industries like insurance and finance, with a particular focus on leveraging social media selling and content marketing. My expertise lies in understanding how digital platforms can be harnessed to not only reach customers but to engage with them meaningfully, turning interactions into real sales less the marketing costs.
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What do you see as the key trends in insurance this year?
This year, I foresee the key trends in insurance to revolve around the utilization of social media and content marketing to drive sales and enhance customer engagement. The industry is poised to leverage these platforms for targeted outreach, personalized product offerings, and community building, which can significantly amplify customer loyalty and trust.
What kind of innovative projects would you like to see submitted this year?
I am looking forward to innovative projects that effectively integrate social media selling and content marketing within the insurance landscape. A business problem I would like to see solved is the disconnect between insurers and younger demographics. Projects that bridge this gap through savvy social media strategies and compelling content will be particularly impactful.
In your capacity as a judge, you have read many innovation submissions. What do you look for in a winning entry?
In reviewing innovation submissions, I seek out entries that demonstrate a clear understanding of digital engagement and its potential to revolutionize insurance. A winning entry for me is one that not only presents a novel approach but also shows measurable success in leveraging social media and content to drive business results. Standout qualities include creativity, strategic alignment with consumer behavior, and a strong digital presence.
What is the one tip you have for those preparing innovation entries this year?
For those preparing innovation entries, my tip is to focus on the narrative of your innovation. How does it tap into the digital zeitgeist? How does it foster a connection with the modern consumer? Ensure your entry is not just technologically sound but also resonates on a human level, as this is where true innovation shines.
In the spirit of the Qorus Innovation in Insurance Awards, I encourage entrants to think boldly and with a digital-first mindset. It's about creating value that resonates in a connected world and showcases the transformative power of social media and content marketing in insurance.
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