The 2025 Qorus Innovation in Insurance Awards submission guide

Insurance
01/09/2024Article

The Qorus Innovation in Insurance Awards are open for entries until March 3rd, 2025. Here's a guide to everything you need to know before submitting your most innovative projects.

What is Qorus?

Qorus is a non-profit association formed in 1971 by bankers and insurers, specializing in retail financial marketing and distribution. Today, more than 1,200 financial brands in 120 countries are Qorus members. Learn more about Qorus

The submission process

The Qorus Innovation in Insurance Awards 2025 are open to all insurance organizations, regardless of their Qorus membership status or the country in which they operate.

There is no charge to enter, or to participate in the awards ceremony if you are a finalist.

You can submit as many projects as you want, even in the same category. However, the same project cannot be submitted in multiple categories. Please select the category that is most suitable for your innovation. The Qorus Selection Committee reserves the right to change the project's category.

Only innovations launched or enhanced after January 1, 2023, will be eligible for the 2025 edition.

All financial institutions with a Qorus corporate membership have full access to review all submissions, which will be saved and made available in the Qorus Innovation Library. Therefore, only include information in your submission that you are willing to disclose to the public. If you're unsure whether your company has a Qorus corporate membership or are interested in obtaining one, please contact Boris.

You cannot submit your innovation in the Gen AI Innovation of the Year category, with nominees selected from the all the awards categories.

And you cannot submit your innovation in the Global Innovator category. This special category awards the most innovative insurers and you need at least 3 entries in any of the other six categories to qualify. The winners are the organizations whose corporate vision is fully committed to continuous innovation and transformation, to the development and leadership of a broad ecosystem of partners extending beyond insurance and to the strategic use of emerging technologies that improve the experience of its customers and the performance of its business.

Tips for a winning submission

Based on an analysis of winning submissions and best practices, here are some tips to help you build a compelling case for your innovation.

1. Clearly present the problem you needed to solve: show how you used technology or an innovative idea to solve that problem; and highlight the results with both qualitative and quantitative success metrics.

2. Remember to directly address each judging criterion: originality, impact and universality. Mapping your key points to each criterion prior to writing your submission entries is a useful exercise.

3. Proofread and edit your submission: while correct spelling and grammar are not criteria, a polished final submission will impress your peers, who have the final say regarding who wins.

4. Visuals, such as images, videos or screenshots of an application, can make your submission more engaging. Same for PowerPoint presentations. Gather your best supporting materials to add as attachments.

5. Don’t be afraid to talk about your setbacks or challenges and how you overcame them through ideation and implementation. These stories spark inspiration.

6. Keep your audience in mind: How can your innovation change the industry as a whole and impact your audience members? Your customers? Voters want to know why your innovation matters.

7. Be specific, especially in your results. Use statistics and numbers to show growth or change.

8. Submit your innovations as early as possible: early entrants may be selected for an Innovation of the Month Award, which fast-tracks organizations to the global awards shortlist.

How are the winners chosen?

Following the submission deadline, the Qorus Selection Committee reviews all the submissions and selects nine innovations from each category to become nominees based on four criteria:

Originality: the uniqueness of the idea in the marketplace and its potential as a gamechanger.

Impact: the innovation’s capacity to generate a superior, long-term competitive edge and a significant return on investment.

Universality: the innovation’s adaptability across different markets and countries.

Form Quality: A detailed description of the innovation in its various phases, its results, and the addition of presentation slides, videos, or images to visualize and better understand the project.

In the case of the Global Innovator category, the Committee shortlists up to 12 applications.

Then, Qorus members and non-members vote for the top 3 finalists in each category online (except the Global Innovator). These votes make up 50 percent of the final scores (40 percent from Qorus corporate members and 10 percent from awards members and non-members) with the remaining 50 percent coming from Awards Jury members. The jury comprises senior insurance executives from around the world. The jury also selects the winning Global Innovators from the shortlisted nominees. 

Submit now

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