Differentiation is a key word in nearly all industries. In most cases, it is a method for a company to separate itself from a group of peer companies in a given industry. This separation is oftentimes crucial because it is the difference between achieving considerable margins and a competitive advantage or settling for lower margins and competitiveness. When we look across a range of sectors, we observe this not only in tech-heavy industries but in many old-school, manufacturing-based ones as well. Differentiation has become the name of the game.
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