How Isbank is reinventing itself with a new lifestyle space

While the Isbank brand is primarily known for its banking activities, it extends far beyond banking. Hence the idea of designing new spaces, open to all, where carrying out banking transactions is just one of the many services on offer. Yasemin Aykaç, New Generation Working Model Tribe Leader at Isbank, tells Qorus more about this new kind of place.


How would you define the İş Mekan space and what were your inspirations to imagine this space?

For the last decade, customer habits have been changing constantly, and in the finance industry the usage of digital banking has been increasing rapidly due to many reasons. With the help of quick and easy digital processes provided within all those mobile apps and websites, we all can transfer some money to our family with just one click without any need of going to a physical branch of a bank. Moreover, with the global pandemic of Covid-19, we were pushed to use these digital channels for everything in our life from banking to communicating with our loved ones. 

So, after analyzing this change and experiencing it first-hand ourselves as well, we wanted to join this change as Isbank Group. We decided to create a new generation space where we can touch most, if not all, of the needs of our customers and provide a unique and collective experience, while focusing on the neighborhood and its community it’ll be built in. In this project, we have created an ecosystem where banking transactions can be made while brands and platforms under the Isbank Group can provide different types of service. Its design has been prepared in a setting that focuses on meeting the needs of working, socializing, shopping and finding different experiences by prioritizing the expectations in daily life. With this goal in our heads, we have created a concept of space inspired by people and built the first one in Nisantasi, Istanbul. Our first Is Mekan, designed and created firstly to meet the needs of its neighborhood and community.