N26's Chief Growth Officer, Alexander Weber, describes the customer experience that sets the German neobank apart from its competitors, and how their ambitious plans for the next decade center around wealth management.
The demographics of neobank users are often surprising; it is not only young people who are signing up, but also older age brackets. What is the standard profile of your target customer? What has been key to your customer acquisition success?
N26 is for anyone looking for an easy, intuitive digital banking experience. Indeed, the majority of our customers are digital natives. That said, across our markets, almost half of our customer base is over the age of 30. Our customers come from different walks of life, and we are proud to have customers of all ages and over 140 nationalities in our customer base.
Our customers love us for our powerful and seamless digital user experience, fast and paperless banking on your smartphone, and fair prices and transparency on fees. All this makes it possible to stay on top of your money in real-time, and access your bank anytime, anywhere, without ever having to visit a branch.
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