Delegates will also discuss how traditional banks can offer a stronger proposition than fintechs in core areas. Discussions will focus on fully analyzing how fintechs cater to SMEs in a business environment, how banks can digitize operations to improve the customer experience, how they can develop an ecosystem that offers a 360-degree overview of customers so they can increase the number of relevant customer touchpoints.
• Banking transformation: how to leverage technological breakthroughs in SME banking
• Using digital channels and artificial intelligence to redefine the role of traditional RMs
• Developing behavioral segmentation methods to better serve SME customers
• The benefits of viewing SME business owners as private and affluent banking customers, and how banks can create cross-functional value propositions, service models and product bundles
• How to create non-financial and value-added services to boost loyalty and create new revenue streams
• Ways to create and monetize intelligent data
• How banks can develop partnerships beyond the banking industry by offering accelerator programs, e-government services and more
• New ideas for client engagement, online tools, e-commerce and more
Have a look on: www.efma.com/affluentprivate18
Speakers

Sue Douthwaite
Santander UK
Managing Director Santander Business
Mung Ki Woo
BPCE
Directeur Digital B2B & Nouveaux Modèles Economiques
Agenda
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