Join us for an engaging webinar as we dive deep into the world of segmentation within SME banking. In this insightful session, we will explore the critical role of segmentation in understanding and serving the diverse needs of small and medium-sized enterprises (SMEs). We will be joined by members of the community, sharing their innovative and distinct practices in segmenting SMEs, offering valuable insights for attendees.
From identifying key segments to tailoring products and services, we will uncover practical strategies for mastering segmentation and driving impactful outcomes in the SME banking sector. This event marks the first in a series of sessions connected to our research project with Veripark on Optimizing Distribution Strategies for SME Banking.
Institutions
