Meral Ahu Karageyim, Doctor of Management Sciences Marketing at Université Paris Saclay, discusses the importance of online communities in the financial industry.
Banks and financial institutions operate in a highly competitive environment where new technological developments, digitization, artificial intelligence and startups are making their lives harder. These organizations are using virtual or online communities for business and strategic reasons. But while online communities have existed in various industries for a long time, they are relatively rare in the financial sector. So, what is the place of online communities in the financial industry?
