Maybank has partnered with TikTok Shop to launch a first-of-its-kind SME upskilling and digitalisation program in the ASEAN region. This collaboration marks the first multi-market initiative between a financial institution and the popular content-driven e-commerce platform, aiming to equip small and medium enterprises with the tools they need to thrive in today’s digital economy.
A digital lifeline for small businesses
The program kicks off in Malaysia with a pilot phase that includes a webinar, a hands-on workshop, and a six-month accelerator plan. Participants will receive mentorship from Maybank and TikTok Shop, gaining insights into digital marketing, e-commerce strategies, and effective account management. The inaugural cohort will focus on women entrepreneurs, building on Maybank’s ongoing HERpower initiatives.
Purpose-driven banking meets content-driven commerce
“This collaboration reflects our M25+ strategy of purpose-driven banking. We aim to go beyond traditional services by supporting SMEs through real, long-term impact,” said Syed Ahmad Taufik Albar, Maybank Group CEO for Community Financial Services. TikTok Shop’s Senior Director of Global E-commerce Strategy, Steven Li, emphasized the partnership's potential: “This is a meaningful program that demonstrates how joint efforts can create tangible benefits for small businesses in Southeast Asia’s fast-evolving digital landscape.”
Regional expansion on the horizon
The initiative is expected to expand to other ASEAN markets over the next year, with localized programs tailored to each country’s business environment. Nur Azre Abdul Aziz, Director of Strategic Partnerships at TikTok Shop Malaysia, added: “We’re thrilled to empower Malaysian women entrepreneurs with the tools and knowledge to grow on TikTok Shop, supporting the country’s push for inclusive economic development.”
Through this collaboration, Maybank and TikTok Shop aim to create a ripple effect, empowering entrepreneurs and strengthening local communities across the region.
