Assurant has introduced Assurant Vehicle Care Technology Plus, an innovative vehicle service contract (VSC) that extends beyond traditional auto protection. This new plan not only covers high-tech vehicle components and wear-and-tear items but also includes smartphone repairs at no additional cost, addressing the increasing integration of mobile devices in vehicle ownership.
Addressing consumer expectations with advanced protection
Jeff Strickland, Executive Vice President and President of Assurant Global Automotive, emphasized the company’s commitment to evolving consumer needs. “We understand that consumers expect more from their protection plans, and we’re uniquely positioned to deliver this ground-breaking new product,” said Strickland. “Assurant is the only company capable of offering such comprehensive protection.”
The new VSC reflects the growing reliance on advanced technology in modern vehicles, from safety system sensors to adaptive cruise control. In recognizing the essential role of mobile devices—used for digital keys, infotainment connectivity, and emergency assistance—Assurant has integrated smartphone repair benefits into its offering. Through Assurant Device Care, customers gain access to discounted repairs for common smartphone issues, such as cracked screens, battery replacements, and faulty charging ports, at over 900 locations nationwide.
Additional benefits and dealer opportunities
Beyond tech-focused protection, Assurant Vehicle Care Technology Plus also covers wear-and-tear items typically excluded from manufacturer warranties, including windshield wipers, fuses, headlamp bulbs, and spark plugs. Additional benefits include 24/7 roadside assistance, substitute transportation, and emergency travel reimbursement, ensuring comprehensive vehicle protection.
This dual-protection approach also offers an advantage for dealerships, providing a compelling alternative for customers hesitant about traditional VSCs. By blending auto and smartphone coverage, Assurant aims to redefine vehicle service plans, delivering added value and peace of mind to modern drivers.
