Lunar, the Nordic challenger bank, is expanding its services with the introduction of Lunar Youth, a dedicated banking app designed for kids and teens aged 7-17. The new platform aims to help young users develop smart financial habits while giving parents the tools to oversee and guide their children’s money management.
Lunar Youth is linked to parents' accounts and provides an engaging, intuitive way for kids to explore digital banking in a safe environment. With features like spending categorization, real-time insights, and budgeting tools (set to launch later in March), the app encourages financial literacy through hands-on experience.
Safety and parental oversight
“Kids today grow up in a world where money is mostly digital—whether it’s tap-to-pay, in-app purchases, or subscriptions. Lunar Youth is a natural next step in our journey towards becoming the go-to digital bank for all life stages,” said Ken Villum Klausen, Lunar’s founder and CEO. “It’s about giving kids and teens a safe, fun, and practical way to engage with money—together with their parents.”
Lunar Youth offers multiple safety features, including spending limits, parental transaction monitoring, and category restrictions that block transactions related to crypto, gambling, and adult content. Online purchases require parental approval, ensuring children develop financial independence within a secure framework.
Expanding Lunar’s reach across generations
The rollout of Lunar Youth aligns with Lunar’s long-term strategy to serve users at all life stages. With nearly one million users across the Nordics, the bank has grown beyond its initial young adult demographic, now catering to families. The app is available as part of Lunar’s Plus (79 DKK/SEK/NOK) and Unlimited (139 DKK / 169 SEK/NOK) plans, launching officially on March 11 in Denmark, Sweden, and Norway.
With over 2.5 million kids and teens in the region, Lunar Youth seeks to bridge the gap in youth banking, offering a modern financial experience tailored for the digital generation.
