Burger King and Nubank launch unique campaign in Brazil

21/02/2025News

Burger King and Nubank have teamed up for an innovative marketing initiative in Brazil, transforming a Burger King restaurant into the country’s first-ever Nubank “non-branch.”

A new customer experience in São Paulo

Starting February 20, the Burger King location at Avenida Paulista, 633, in São Paulo will feature Nubank’s signature purple branding, customized self-service kiosks, and a special perk: customers will receive a free coffee with any menu purchase. The collaboration is part of Burger King’s latest promotion, offering two sandwiches starting at R$25.90, with exclusive rewards for Nubank cardholders.

Exclusive perks for Nubank cardholders

Customers paying with a physical Nubank debit or credit card will receive either a free refill or a small fries. Those without a Nubank card won’t be left out—select franchise locations will feature professional “huggers” offering symbolic gestures of inclusion.

Igor Puga, CMO of ZAMP, the master franchisee of Burger King in Brazil, emphasized the strategic fit between the brands. “Nubank was the natural choice for this partnership: two beloved brands that have transformed their respective markets. More than a simple campaign, we wanted to provide a real benefit for those who choose us daily, especially when budgets are tight.”

How to get the Burger King and Nubank promotion

Juliana Roschel, CMO of Nubank, highlighted the campaign’s customer-first approach. “At Nubank, we constantly seek innovative ways to surprise our customers. This partnership with Burger King is an exciting way to create a fun and rewarding experience.”

The promotion is available while supplies last and requires payment with a physical Nubank card, excluding digital wallets and Pix transactions. Prices start at R$25.90, with a range of sandwich and side options available at participating Burger King locations.

Related news & insights

07/05/2025Article

How UOB is future-proofing its workforce – One career at a time

From AI training to retirement prep, United Overseas Bank (UOB) is making bold investments in its people. The Singapore-based bank...

Digital Reinvention
06/05/2025Interview

Further Insights: The shift from branches to bots in Turkish banking

Meral Ahu Karageyim, senior researcher at Bogazici University Center for Applied Research in Finance (CARF), in collaboration with her co-author...

Digital Reinvention
06/05/2025News

Revolut just took aim at telcos — and this could redefine the fintech playbook

With unlimited domestic calls, texts, and data, plus a 20GB roaming allowance across Europe and the U.S., this move could...

05/05/2025Interview

At work with Vlastimir Vuković

Vlastimir Vuković, Chief Executive Officer and President of the Executive Board at NLB Komercijalna banka, shares with Boris Plantier of...

Digital Reinvention
05/05/2025News

Commerzbank’s AI avatar “Ava” redefines customer engagement

Ava isn’t just another chatbot — she’s a human-modeled, conversational assistant designed to provide instant, 24/7 support, blending the convenience...

Digital Reinvention
05/05/2025News

NatWest introduces family-backed mortgage to boost first-time buyer affordability

Family-backed lending meets strategic affordability shifts in a move that could rattle competitors.

Digital Reinvention
03/05/2025News

ANZ goes password-free: The first Aussie bank to kill logins as you know them

Australia’s first password-less web banking platform promises easier logins and tougher fraud protection.

Digital Reinvention
01/05/2025Article

Financial Innovation Spotlight – April 2025 edition

Here are five standout projects that grabbed our attention, from AXA in France, Maybank in Malaysia, Westpac in Australia, Assurant...