Bessé and Hiscox launch 'E-réputation' in France to protect brand image in the digital era

Insurance
11/02/2025News

Bessé, a leading insurance consultancy, and Hiscox, a specialist insurer, have unveiled 'E-réputation,' a unique insurance solution designed to protect brands from reputational risks in the age of social media crises. This innovative policy offers companies financial support to restore their image when faced with major reputational damage.

Leveraging social media data for real-time reputation monitoring

'E-réputation' uses a parametric model based on social media data analysis, providing a real-time reputation score. This score helps track brand perception over time and detects significant declines. In case of a severe reputational crisis, the policy is automatically triggered, giving businesses immediate access to necessary financial resources to implement recovery measures.

Built on research and industry insights

The solution is backed by extensive research conducted by Bessé and Hiscox over 11 years, analyzing 166 food industry brands. The study found that 60% of these brands faced media alerts, and 14% experienced major crises. This data-driven approach ensures that 'E-réputation' meets the real needs of businesses, offering tailored coverage for an often-overlooked risk.

Addressing a growing business concern

In today's digital landscape, brand reputation is a valuable but vulnerable asset. Social media amplifies even minor incidents into full-blown crises, making rapid response essential. 'E-réputation' equips companies with a proactive tool to anticipate and manage reputational threats effectively.

With Bessé’s expertise in the food sector and parametric mechanisms, and Hiscox’s crisis management experience, 'E-réputation' pushes the boundaries of insurance innovation. Initially targeting the food industry, the solution is set to expand across sectors, offering businesses strategic protection in an unpredictable world.

Related news & insights

Insurance
05/05/2025News

QIC turns insurance into rewards with new “Coins” loyalty program

Qatar Insurance Company (QIC) is shaking up the insurance game with the launch of its new “Coins” loyalty program—transforming routine...

Digital Reinvention
01/05/2025Article

Financial Innovation Spotlight – April 2025 edition

Here are five standout projects that grabbed our attention, from AXA in France, Maybank in Malaysia, Westpac in Australia, Assurant...

Insurance
01/05/2025News

AXA expands GBA medical concierge services to meet rising cross-border healthcare demand

The expansion includes an upgraded Cancer Medical Concierge and a newly launched Endoscopy Medical Concierge, offering broader and more personalized...

Insurance
30/04/2025News

eHealth launches AI voice agents to transform health insurance shopping experience

The initiative is part of the company’s broader strategy to use artificial intelligence to complement—not replace—its licensed insurance agents, enhancing...

Insurance
28/04/2025Interview

At work with Moniruzzaman Khan

Moniruzzaman Khan is Executive Director & Head of Digital Business at Green Delta Insurance. He tells Boris Plantier from Qorus...

Digital Reinvention
15/04/2025News

Generali launches Agorai Innovation Hub to advance human-centered AI

Based in Trieste, the initiative aims to become one of Europe’s leading centers for AI research and training.

Insurance
14/04/2025News

Malt, Indeez, and Sanitas launch tailored health insurance for Spain’s freelancers

Freelancers in Spain now have a new health insurance option designed specifically with their needs in mind, thanks to a...

Insurance
07/04/2025Interview

At work with Berenice Valencia Flores

Berenice Valencia Flores, Director of the AXA Mexico Foundation and Head of Sustainability at AXA Mexico, shares her insights and...