Deon Kotze, Chief Commercial Officer at Discovery, highlights their comprehensive dataset, enabling a deep understanding of behavior and its impact on mortality.
To Discovery, personalization is key, with AI driving precise, tailored solutions. The impact of behavior change varies by individual, highlighting the need for personalized health pathways. Additionally, how recommendations are presented is crucial for adoption, which is why digital solutions—such as a gamified app with continuous feedback and automated campaigns—are essential for refining actions and rewards.
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