Amdax launches Novelist to simplify crypto investing for retail investors

Digital Reinvention
06/02/2025News

According to Tech.eu, Dutch crypto asset manager Amdax has introduced Novelist, a new service designed to make managed crypto investments more accessible to retail investors. With a minimum investment of just €500, Novelist aims to lower the barrier to entry for individuals looking to invest in the digital economy without the complexity of managing a portfolio themselves.

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Crypto investing made easy for beginners

Daniël den Boer, co-founder of Novelist, explains that many potential investors lack the time or expertise to navigate the crypto market. “For many people, keeping up with the market on their own requires too much time and expertise. We take that work off their hands with an investment team closely monitoring the market,” he says. He also emphasizes that Novelist follows Amdax’s high-quality standards, ensuring users can invest with confidence.

Crypto as a key investment for the future

Den Boer believes that crypto represents one of the biggest investment opportunities since the advent of the internet. “It is the fastest-growing asset class in history. For the new generation of investors, faced with high housing prices, rising costs, and low interest rates, crypto offers a unique opportunity to regain control over their financial future,” he states. His vision is to establish crypto as a staple in investment portfolios, starting in the Netherlands and eventually expanding across Europe.

A growing market ready for expansion

With crypto gaining recognition as an established asset class, Amdax CEO Lucas Wensing sees an increasing demand for structured investment solutions. “Crypto has evolved significantly over the past few years and has now become a mature asset class,” he says. After a successful launch in their home market, Novelist is set to expand into other European markets, further solidifying crypto’s place in mainstream investing.

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