imagin: The neobank dominating the 18-34 Spanish market with 48% share

Digital Reinvention
28/01/2025News

With a 48% market share in Spain’s 18-34 demographic, imagin leads the neobank sector by offering an unrivaled user experience. Its customer base has grown to over 3.5 million banking clients and 4.5 million app users, reflecting a strong presence in both financial and non-financial services. The app’s seamless functionality drives engagement, with 60 million monthly visits and a 15% increase in Bizum transactions year-over-year.

A 100% digital neobank redefining financial services for Millennials and Gen Z

imagin sets itself apart with a fully digital approach to banking, offering fee-free accounts, cards, and innovative products like mortgages and ETFs. In 2024, the neobank saw a 70% surge in mortgage production, leveraging government-backed programs to help young people access their first homes. These comprehensive solutions make imagin the go-to platform for young adults navigating key financial milestones.

Sustainability and financial education: Core pillars of imagin’s mission

imagin isn’t just a neobank; it’s a movement. Through its sustainability initiative, imaginPlanet, it supports environmental efforts like coral restoration and ocean plastic collection. Meanwhile, imaginAcademy provides young users with practical financial education, offering insights into budgeting, investments, and long-term planning. This dual focus on environmental and financial well-being resonates deeply with today’s socially conscious youth.

imagin’s forward-thinking approach and commitment to innovation ensure its position as the leading neobank for the next generation of digital-savvy customers.

Digital Reinvention community

With Qorus memberships, you gain access to exclusive innovation best practices and tailored matchmaking opportunities with executives who share your challenges.

Related news & insights

Digital Reinvention
19/05/2025News

Monzo introduces feature to undo payments

By default, Monzo gives users 15 seconds to cancel a payment, but this can be adjusted to 10, 30, or...

Digital Reinvention
19/05/2025News

Step launches affordable mobile plans to help Gen Z build credit and save big

Starting at just $15/month, Step Mobile promises to help Gen Z customers save up to $600 a year while also...

ESG
19/05/2025News

Stanbic IBTC powers solar access in Nigeria with $80 million deal

The financing will support Sun King’s pay-as-you-go model, enabling millions of Nigerians—especially those in off-grid and underserved communities—to access affordable...

Digital Reinvention
15/05/2025Study

Innovation Radar: Reinvention Awards Europe winners 2025

Discover the most innovative projects from banks and insurance companies in Europe.

Digital Reinvention
15/05/2025Article

Europe’s top financial services innovators honored at Qorus Awards ceremony

Qorus announced the winners of the second edition of the Qorus Reinvention Awards – Europe during an in-person ceremony in...

14/05/2025Article

CalBank strengthens physical distribution to meet the needs of every Ghanaian

CalBank is on a mission to change the way banking looks in Ghana, and they’re doing it with one key...

14/05/2025News

Bank of America expands physical footprint amid digital growth

150 new financial centers planned by 2027, with emphasis on community and accessibility.

Digital Reinvention
12/05/2025News

DBS adds new mobile wallet security feature amid rise in phishing scams

The feature, rolling out in mid-May, is designed to prevent scammers from adding phished card details to mobile wallets for...