imagin: The neobank dominating the 18-34 Spanish market with 48% share

Digital Reinvention
28/01/2025News

With a 48% market share in Spain’s 18-34 demographic, imagin leads the neobank sector by offering an unrivaled user experience. Its customer base has grown to over 3.5 million banking clients and 4.5 million app users, reflecting a strong presence in both financial and non-financial services. The app’s seamless functionality drives engagement, with 60 million monthly visits and a 15% increase in Bizum transactions year-over-year.

A 100% digital neobank redefining financial services for Millennials and Gen Z

imagin sets itself apart with a fully digital approach to banking, offering fee-free accounts, cards, and innovative products like mortgages and ETFs. In 2024, the neobank saw a 70% surge in mortgage production, leveraging government-backed programs to help young people access their first homes. These comprehensive solutions make imagin the go-to platform for young adults navigating key financial milestones.

Sustainability and financial education: Core pillars of imagin’s mission

imagin isn’t just a neobank; it’s a movement. Through its sustainability initiative, imaginPlanet, it supports environmental efforts like coral restoration and ocean plastic collection. Meanwhile, imaginAcademy provides young users with practical financial education, offering insights into budgeting, investments, and long-term planning. This dual focus on environmental and financial well-being resonates deeply with today’s socially conscious youth.

imagin’s forward-thinking approach and commitment to innovation ensure its position as the leading neobank for the next generation of digital-savvy customers.

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