Financial Innovation Spotlight – December 2024 edition

Banks and insurance companies are vying with each other to meet the sometimes-new needs of their customers. The goal is to reinvent themselves, differentiate from rivals, enhance the customer experience and journey, and explore new avenues for revenue generation.

This month’s Financial Innovation Spotlight features five standout initiatives from around the world. We start our journey in the United States, with a spotlight on two innovative projects: Prudential’s holistic support offer for customers who have recently lost a loved one, and U.S. Bank’s new travel booking platform exclusively for its credit cardholders. Next we head to Spain, where Santander is empowering SMEs to provide employees with real-time access to their earned wages, and CaixaBank has launched an in-branch sign language video interpreting service to enhance accessibility. Finally, in the UK, HSBC has unveiled a comprehensive services offering aimed at mass affluent customers.