Bradesco’s GenAI innovations: Virtual assistants, chatbots, and trustworthy AI frameworks

Digital Reinvention
Q+
20/12/2024Video
profile picture of Rafael Forte Araújo Cavalcanti

Rafael Forte Araújo Cavalcanti

Bradesco

Chief Data and Analytics Officer

There’s no doubt that the majority of financial services companies view GenAI as a top priority. Its adoption has grown significantly, unlocking investments and use cases across various areas.

Rafael Forte Araújo Cavalcanti, Chief Data and Analytics Officer at Bradesco, presents two of the bank's most interesting use cases: a virtual assistant for RMs and a new customer-facing chatbot (BIA for Customers).

He also delves into more detail about BIA, which serves not only as the bank's tech ecosystem but also as its trustworthy AI experimentation framework. Additionally, he highlights how Bradesco leverages the core capabilities of Generative AI in its projects through the corporate platform IAGen.

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