HSBC UK has re-launched its flagship fee-free Premier account, introducing over 40 new or enhanced features designed to meet the aspirations of the UK’s growing mass affluent market. With a focus on wealth, international lifestyles, and travel, the bank aims to cater to customers seeking comprehensive financial and lifestyle support.
Premium services with 24/7 support
The upgraded Premier account delivers an enhanced customer experience with 24/7 support via chat or phone and personalized relationship management. New customers enjoy tailored welcome calls, and Premier debit and credit cards are now presented in bespoke carriers, ensuring a premium experience from the start.
Comprehensive travel and lifestyle benefits
Premier continues to offer free worldwide travel insurance for families, now with added benefits such as preferential foreign exchange rates and exclusive discounts through brand partnerships. Future additions include health benefits to support holistic well-being.
For frequent travelers, the HSBC Premier World Elite Mastercard® Credit Card offers extensive perks, including airmiles redeemable across 11 airlines, airport lounge access, and fast-track airport security.
Wealth management with future planner
HSBC UK has launched Future Planner, a digital tool within its mobile banking app that helps customers set financial goals, such as saving for retirement or purchasing a home. The app provides actionable recommendations and connects users to expert relationship managers for personalized guidance.
Jose Carvalho, Head of Wealth and Personal Banking at HSBC UK, emphasized the account’s value: “Premier provides aspirational customers with a blend of financial, lifestyle, and travel benefits—all without monthly fees.”
Targeting the mass affluent market, HSBC UK aims to double its assets under management to £100 billion by 2028, serving a demographic that represents half of the UK’s wealth and is expected to grow by a million customers in the next four years.
