Jorge Mahía
B100
Executive director
B100 is a Spanish digital bank launched by ABANCA in 2024, focusing on the concept of healthy banking. Qorus' Boris Plantier speaks with its Executive Director, Jorge Mahía, to learn more about it.
Why did your bank decide to launch a neobank and how did it proceed?
B100 comes to complement ABANCA in strategy, offer and target; it is a complement to create value for the entire group. At B100, we target a younger (both in age and attitude) and digital customer, one with a different view on the role of banks in particular and new business models in general. A customer with a certain alternative, challenging, modern mindset... who believes that things can be done differently.
B100 is born with a clear ambition for rapid growth. We are born with the capability for flexibility and agility, having been designed on a technological architecture adapted to what B100 needs and built on a purpose and corporate values for the year 2024.
ABANCA offers its range of products and services to corporations, companies, SMEs, private banking, businesses and freelancers – while B100 has a clear focus on marketing products for the mass market of digital individual customers. In short, our goal is to complement what ABANCA already has and focus on a target that requires a very specific offer through a single channel: mobile banking.
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