Nubank, the largest digital bank outside Asia, is expanding its portfolio with NuCel, a mobile service designed to simplify phone plans for Brazilian customers. Known for reshaping digital banking, Nubank now aims to redefine the mobile market by offering customer-centric, commitment-free plans that integrate seamlessly with its digital ecosystem. NuCel emphasizes transparency, simple activation, and superior support, aiming to disrupt the mobile phone market with a straightforward and fully digital approach.
Flexible and affordable data plans for every customer
NuCel offers three distinct plans tailored to different data needs: 15GB for R$45/month, 20GB for R$55/month, and 35GB for R$75/month. Each plan includes unlimited local and long-distance calls, unlimited WhatsApp (including voice and video calls), and easy access to the Nubank app. Payments are conveniently processed using the Nu credit card. Users also enjoy perks like “Caixinhas Turbo,” a savings tool offering a 120% CDI return on deposits up to R$10,000 for one year, creating added value for Nubank customers.
Seamless digital experience with eSIM and 5G coverage
NuCel will be gradually rolled out and will initially support devices with eSIM technology, offering a seamless activation process. With coverage spanning 93% of Brazil and robust 5G connectivity, NuCel delivers a flexible, high-quality mobile experience. Customers can track real-time data usage in the app and add extra data if they reach their limit mid-month.
In line with Nubank’s commitment to autonomy and service excellence, NuCel aligns with the company’s philosophy of “the best product wins.” Livia Chanes, Nubank’s CEO in Brazil, emphasizes that NuCel is built to simplify telecommunications while adding value to the Nubank ecosystem.
