Santander debuts Openbank in the U.S.

Digital Reinvention
21/10/2024News

Santander has officially launched Openbank in the United States, marking the bank's first nationwide consumer banking expansion beyond its traditional Northeast branch network. Openbank will provide U.S. customers with a high-yield savings product, coupled with an intuitive and secure digital experience. The bank plans to introduce additional products through 2025, positioning Openbank as a full-service digital bank in the U.S., similar to its operations in Europe.

Seamless account opening through Openbank app and website

Openbank operates on Santander's proprietary technology, which integrates the bank’s core infrastructure with advanced digital tools. This allows customers to open an account in as little as five minutes through the Openbank app or website, ensuring a seamless and user-friendly experience. The platform aims to accelerate Santander’s U.S. growth strategy by generating deposits to support its leading auto finance business.

Santander's U.S. expansion and digital transformation

Ana Botín, Executive Chairman of Banco Santander, described Openbank’s U.S. launch as a significant milestone in the bank's global transformation. By deploying its own cloud-based technology, Santander aims to offer superior digital banking services to both customers and shareholders. The launch underscores the bank’s commitment to providing a secure, fast, and competitive high-yield savings product backed by Santander’s global trust and expertise.

Fintech agility with the security of a global bank

Petri Nikkilä, Global CEO of Openbank, emphasized that the platform combines the agility of a fintech with the security of one of the world’s largest financial institutions. Openbank, already Europe's largest fully digital bank by deposits, aims to offer U.S. customers a best-in-class savings account with a competitive interest rate and 24/7 accessibility through its app and website.

Digital Reinvention community

With Qorus memberships, you gain access to exclusive innovation best practices and tailored matchmaking opportunities with executives who share your challenges.

Related news & insights

Digital Reinvention
05/06/2025Article

Shift to services exposes banks to lurking risk of revenue leakage

The complex legacy systems that support many of the banks’ new fee-based services frequently leak revenue. It’s a risk that...

05/06/2025News

CIMB Singapore and Wing Bank partner to strengthen ASEAN financial ties

Singapore-Cambodia corridor gains momentum.

Digital Reinvention
03/06/2025News

BUUT is ABN AMRO’s response to the digital habits of a new generation

While it offers standard banking services, BUUT aims to deliver them in a format aligned with the expectations and routines...

Innovation Awards Hub
02/06/2025Article

Financial Innovation Spotlight – May 2025 edition

From reversing payments with a tap to tailoring services for retirees, banks across Europe are rethinking what it means to...

02/06/2025News

UAE introduces first ‘finfluencer’ license to regulate digital financial advice

The license is aimed at anyone offering investment recommendations or financial insights related to regulated products or services within the...

Digital Reinvention
02/06/2025News

BBVA app adds AI feature to hide data from prying eyes

If more than one face is identified, the app automatically hides sensitive details such as account balances and card information.

Digital Reinvention
02/06/2025News

Lloyds partners with Lumio to test shared finance app for couples

The collaboration is aimed at simplifying financial management for couples, flatmates, or family members who handle household expenses together.

Digital Reinvention
02/06/2025News

Garanti BBVA Crypto launches updated mobile app with expanded features

With nearly 100,000 users, the platform now supports trading in both Turkish lira (TRY) and US dollars (USD), while maintaining...