CaixaBank is reinforcing its commitment to financial education through a range of initiatives designed to reach diverse audiences, all within the framework of its Sustainable Banking Plan. In 2023, over 145,000 individuals participated in the bank’s financial education programs, and its digital content reached more than 48 million views.
CaixaBank’s efforts focus on three key areas: raising awareness, providing training, and generating knowledge. Programs like “Mucho por Hacer” (Much to Do) deliver financial information through digital platforms, while CaixaBank Volunteering offers workshops for vulnerable populations, teaching essential money management skills.
For shareholders, CaixaBank offers the "Aula" program, which has delivered both in-person courses and webinars, equipping investors with the tools to make informed decisions. This year alone, over 230 attendees joined face-to-face courses, and more than 5,500 participated in online webinars.
Youth and senior citizens are also targeted with specialized content. Imagin, CaixaBank’s digital platform, educates younger audiences through bite-sized financial courses via TikTok, with content garnering over 57 million views. For seniors, CaixaBank provides training on digital tools like WhatsApp and Bizum, as well as financial literacy talks, reaching more than 15,500 participants in 2023.
Additionally, CaixaBank’s Volunteer network delivered over 2,400 financial education workshops to 53,000 individuals in vulnerable situations during the first half of 2024. These sessions are tailored to different groups, including young people, adults at risk of exclusion, and people with intellectual disabilities, helping participants improve their personal financial management skills.
CaixaBank’s comprehensive approach ensures that financial education is accessible to a wide range of audiences, fostering greater financial literacy across society.
