Hanna Bachmann is Co-Founder and Chief Revenue Officer (CRO) at hepster, a German insurtech firm that offers embedded insurance solutions for businesses operating in retail, e-commerce, sharing, renting and leasing. She tells Qorus’ Boris Plantier more about it.
What led to the creation of hepster?
hepster was born out of a simple but important question: why is insurance in the 21st century still so complicated, and why is it so difficult to integrate into everyday life? As insurance brokers, we experienced these frustrations firsthand. The traditional process of acquiring insurance was filled with complexity, paperwork, and often poorly tailored solutions that didn’t meet the needs of today's consumers.
We decided it was time for a change. The vision was to create insurance that was understandable, easy to access, and could be integrated seamlessly into people's daily lives. By leveraging technology, we aim to eliminate the inefficiencies of traditional insurance models, making protection as simple as a few clicks. This focus on simplicity and user-friendly solutions is what led to the creation of hepster.
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Could you present hepster's offer?
hepster operates as a managing general agent (MGA) within the European Union, with the goal to become the leading provider of embedded insurance products in Europe. Our business model is B2B-driven, but we also cater to individual consumers through our B2C webshop. Our core strength lies in our fully API-driven, cloud-based and modular insurance platform.
This platform allows us to design and deliver digital insurance solutions that meet the specific needs of our partners and customers quickly and efficiently. hepster's current product portfolio is highly diverse, including insurance for mobility products such as bikes and e-bikes, electronics, travel and activities, and sports equipment.
Our platform serves as an end-to-end solution, covering the entire insurance value chain from product creation to customer support and claim management. We provide flexible, customizable protection that integrates seamlessly into our partners' offerings, whether in a B2B or B2B2C context. hepster’s mission is clear: to offer insurance that is fully digital, easy to understand, accessible, and adaptable to the unique needs of businesses and individuals.
By combining cutting-edge technology with a customer-first approach, hepster is redefining the way insurance works, making it a valuable and hassle-free part of everyday life.
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What's coming next for hepster?
For the future, hepster aims to solidify its position as the leading provider of embedded insurance solutions in Europe. We plan to strengthen our presence in key markets like Germany, Austria and France, catering to both business partners and individual customers. We see significant growth opportunities in emerging business models such as leasing, sharing and renting, particularly within the mobility and electronics sectors. Additionally, we are excited about the potential of the circular economy, where our flexible, tech-driven insurance solutions can seamlessly integrate and provide tailored protection for modern consumer needs.
