NewTech Friday: hepster – Simplifying insurance

Hanna Bachmann is Co-Founder and Chief Revenue Officer (CRO) at hepster, a German insurtech firm that offers embedded insurance solutions for businesses operating in retail, e-commerce, sharing, renting and leasing. She tells Qorus’ Boris Plantier more about it.


What led to the creation of hepster?

hepster was born out of a simple but important question: why is insurance in the 21st century still so complicated, and why is it so difficult to integrate into everyday life? As insurance brokers, we experienced these frustrations firsthand. The traditional process of acquiring insurance was filled with complexity, paperwork, and often poorly tailored solutions that didn’t meet the needs of today's consumers.

We decided it was time for a change. The vision was to create insurance that was understandable, easy to access, and could be integrated seamlessly into people's daily lives. By leveraging technology, we aim to eliminate the inefficiencies of traditional insurance models, making protection as simple as a few clicks. This focus on simplicity and user-friendly solutions is what led to the creation of hepster.