From insights to impact: Mastering segmentation in SME Banking

in partnership with

VeriPark

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VeriPark is a global solutions provider enabling financial institutions to become digital leaders by placing Customer...

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SME Banking
23/09/2024Study

In today's rapidly evolving financial landscape, banks must move beyond one-size-fits-all approaches to serve the unique and diverse needs of their SME clients. This comprehensive study, created through a collaboration between VeriPark and Qorus, offers invaluable insights into how banks can optimize their segmentation strategies to enhance customer understanding and service delivery.

This study is the first of a three-part series aimed at empowering SME bankers with actionable tools to improve distribution strategies. By mastering segmentation, banks can tailor their services more effectively, leading to stronger relationships with SMEs and improved business outcomes.

Download this study to explore key research findings, expert perspectives, and real-world case studies that will guide your bank’s segmentation journey—helping you serve your clients better while driving growth and innovation.

Key insights

The current state of play

Banks favor a traditional approach to segmentation in SME banking

A modern way forward

What does the future of segmentation in SME banking look like?

Clearing obstacles

Strategies for advancing your segmentation approach

Download the full report

Study contributors

profile picture of atilla derman

atilla derman

TEB

director at sme marketing

profile picture of Balázs Topor

Balázs Topor

Raiffeisen Bank International

SME Product & Segment Leader

profile picture of Jaypee Soliman

Jaypee Soliman

UnionBank of the Philippines

SVP and Business Banking Head

profile picture of Juan Huitz

Juan Huitz

Erste Group

Corporate Business Partner

profile picture of Jaya Balan Kathiravalu

Jaya Balan Kathiravalu

CIMB

Head of SME Banking Malaysia, Group Commercial Banking

profile picture of Rajeev Chalisgaonkar

Rajeev Chalisgaonkar

Mashreq

Executive VP, Head of Business Banking & NeoBiz

profile picture of Jitendra Tekchandani

Jitendra Tekchandani

DBS Bank Singapore

Executive Director, Wealth Management

profile picture of Jack de Mooij

Jack de Mooij

Rabobank

Director SME

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