In today's rapidly evolving financial landscape, banks must move beyond one-size-fits-all approaches to serve the unique and diverse needs of their SME clients. This comprehensive study, created through a collaboration between VeriPark and Qorus, offers invaluable insights into how banks can optimize their segmentation strategies to enhance customer understanding and service delivery.
This study is the first of a three-part series aimed at empowering SME bankers with actionable tools to improve distribution strategies. By mastering segmentation, banks can tailor their services more effectively, leading to stronger relationships with SMEs and improved business outcomes.
Download this study to explore key research findings, expert perspectives, and real-world case studies that will guide your bank’s segmentation journey—helping you serve your clients better while driving growth and innovation.
Key insights
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The current state of play
Banks favor a traditional approach to segmentation in SME banking
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A modern way forward
What does the future of segmentation in SME banking look like?
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Clearing obstacles
Strategies for advancing your segmentation approach
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Study contributors
Jaya Balan Kathiravalu
CIMB
Head of SME Banking Malaysia, Group Commercial Banking
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