Revolutionizing industry trend analysis with generative AI: A new frontier in strategic planning

Generative AI represents a transformative force in industry trends analysis, enabling businesses to navigate the complexities of the modern market with precision, agility and strategic foresight. Fatih Ogun, Head of Strategy at Akbank, explores the integration of generative AI in industry trend analysis, explaining its mechanisms, benefits and strategic implications for companies seeking to pioneer their markets.

In the swiftly evolving business landscape, staying ahead of industry trends is not just an advantage but also a necessity for survival and growth. Traditional methods of trend analysis, while informative, often lag behind the rapid pace of market changes, technological advancements and consumer behavior shifts. Enter generative artificial intelligence, a groundbreaking group of technologies that is transforming the way businesses forecast, adapt to and capitalize on emerging trends.