Global study highlights the growing threat of AI and deepfakes

Digital Reinvention
12/08/2024News

In today’s digital world, ensuring the trustworthiness of individuals within digital ecosystems is critical. Whether it's employees accessing sensitive data, customers conducting online transactions, or citizens interacting with government services, misplaced trust can lead to devastating consequences.

The rise of deepfakes and other AI-driven deceptions has heightened these risks, making robust identity verification solutions essential for safeguarding digital interactions and maintaining the integrity of online environments.

A recent global survey of technology decision-makers across various industries underscores the growing concern over deepfakes. The study by iProov found that 70% of respondents believe AI-generated attacks will significantly impact their organizations. Despite recognizing these threats, there remains a troubling gap between awareness and action. While 73% of organizations are actively implementing cybersecurity measures to combat deepfakes, 62% are worried that their efforts are insufficient.

Deepfakes have become a top security concern, now tied with phishing and social engineering attacks as the third most prevalent threat, following password breaches and ransomware. In response, 75% of organizations are turning to facial biometric solutions as their primary defense. This shift reflects a growing trust in facial biometrics for more secure identity verification, surpassing traditional methods like passwords.

Moreover, nearly all respondents (94%) expressed a preference for biometric security partners that offer more than just software. There is a strong demand for comprehensive solutions that include continuous monitoring, multi-modal biometrics, and advanced liveness detection to ensure the authenticity of the person being verified.

As AI and deepfake threats continue to evolve, the study highlights the urgent need for organizations to adopt more proactive and robust security measures to protect their digital ecosystems.

Download the study on iProov's website

Related news & insights

Digital Reinvention
13/01/2025News

RBC and Cohere collaborate to transform financial services with secure generative AI

The new platform, North for Banking, combines RBC’s internal technologies with Cohere’s proprietary AI models to create a highly secure...

Digital Reinvention
10/01/2025News

eToro unveils advanced portfolio tools for smarter investing

eToro, the trading and investing platform empowering users to invest, share, and learn, has introduced a suite of cutting-edge tools...

Digital Reinvention
10/01/2025News

BRImo app expands global banking capabilities

Bank Rakyat Indonesia (BRI) has unveiled significant updates to its BRImo mobile banking application, emphasizing global accessibility and enhanced functionality.

Insurance
09/01/2025Article

Generative AI in insurance: The game-changer you can’t afford to ignore

Generative AI (GenAI) isn’t just a buzzword – it’s set to completely revolutionize the industry in ways we’re only starting...

Digital Reinvention
08/01/2025News

Bancolombia unveils “Mi Bancolombia”: A smarter, faster banking experience

Bancolombia has officially launched Mi Bancolombia, its next-generation banking app designed to enhance user convenience and accessibility.

Digital Reinvention
07/01/2025News

BBVA leverages ChatGPT to transform legal queries and marketing processes

With over 3,000 licenses deployed across the organization, the bank has embraced generative AI to improve productivity and innovation. Already,...

Digital Reinvention
07/01/2025News

AlRayan Bank launches “AlRayan Go” mobile app to transform islamic banking

AlRayan Bank has unveiled its latest innovation, AlRayan Go, a mobile banking application designed to enhance the customer experience while...

Digital Reinvention
06/01/2025News

Trust Bank Singapore makes saving fun, simple, and automated

Saving money doesn’t have to be a chore, and Trust Bank Singapore has proven just that with their innovative Savings...