Cuenta Nu: Transforming financial management in Mexico

Digital Reinvention
15/08/2024News

Since its launch in May 2023, Cuenta Nu has quickly emerged as a leader in Mexico's digital finance sector, offering innovative solutions that prioritize customer engagement and financial well-being. The platform has redefined how users manage their finances by introducing features that simplify saving, transactions, and financial planning.

A key initiative of Cuenta Nu is the “Cajitas Nu” (Money Boxes), which allows users to organize their savings into specific goals. This tool fosters long-term saving habits by offering competitive interest rates. As of August 22, 2024, Cuenta Nu provides a rate of 13.50% for savings with 24/7 liquidity, with higher rates for “Ahorros Congelados” (Frozen Savings) at 7, 28, and 90 days—13.60%, 13.90%, and 14.75%, respectively.

Cuenta Nu also facilitates seamless and affordable money transfers from the United States, breaking down traditional barriers associated with international transactions. Partnering with Banxico’s Dimo system, the platform enhances the speed and security of these operations.

In addition, Cuenta Nu has expanded its reach to over 4,400 establishments across Mexico, enabling customers to easily deposit and withdraw cash, thus maintaining complete control over their accounts. This expansion supports Nu’s broader mission to close financial gaps and provide a comprehensive service to all Mexicans.

In just one year, Cuenta Nu has attracted over 3 million users and now holds 47% of the sector’s deposits and serves 43% of its customers, according to March 2024 data from the CNBV’s Sofipos sector report. User feedback highlights the platform's success in reducing financial stress, with 76% of users appreciating instant notifications of account activity and 66% finding that the platform's simplicity has significantly lowered their financial stress.

Cuenta Nu aims to be the primary financial account for Mexicans, offering a blend of simplicity, security, and transparency that makes it a top choice for managing finances in Mexico.

Digital Reinvention community

With Qorus memberships, you gain access to exclusive innovation best practices and tailored matchmaking opportunities with executives who share your challenges.

Related news & insights

Digital Reinvention
15/05/2025Study

Innovation Radar: Reinvention Awards Europe winners 2025

Discover the most innovative projects from banks and insurance companies in Europe.

Digital Reinvention
15/05/2025Article

Europe’s top financial services innovators honored at Qorus Awards ceremony

Qorus announced the winners of the second edition of the Qorus Reinvention Awards – Europe during an in-person ceremony in...

14/05/2025Article

CalBank strengthens physical distribution to meet the needs of every Ghanaian

CalBank is on a mission to change the way banking looks in Ghana, and they’re doing it with one key...

14/05/2025News

Bank of America expands physical footprint amid digital growth

150 new financial centers planned by 2027, with emphasis on community and accessibility.

Digital Reinvention
12/05/2025News

BBVA scales up ChatGPT use, expands AI access to 11,000 employees

Spanish banking group BBVA has expanded its partnership with OpenAI, increasing its number of ChatGPT Enterprise licenses from 3,300 to...

Digital Reinvention
12/05/2025News

DBS adds new mobile wallet security feature amid rise in phishing scams

The feature, rolling out in mid-May, is designed to prevent scammers from adding phished card details to mobile wallets for...

Insurance
11/05/2025News

esure rolls out all-in-one insurance app to simplify car ownership

In collaboration with fintech platform Caura, esure has launched a comprehensive insurance and car management app designed to streamline everyday...

07/05/2025Article

How UOB is future-proofing its workforce – One career at a time

From AI training to retirement prep, United Overseas Bank (UOB) is making bold investments in its people. The Singapore-based bank...