Westpac and Optus have teamed up to introduce a groundbreaking scam protection feature designed to combat bank impersonation scams. The new in-app calling capability, called Westpac SafeCall, will enhance customer security and improve the overall experience by verifying calls from the bank.
With Westpac SafeCall, customers will receive calls through the Westpac app that are both branded and verified by Optus. Each call will display Westpac’s name, a verification from Optus, and a reason for the call, providing customers with reassurance that they are speaking to their bank and not a scammer. This initiative aims to address the rising issue of bank impersonation scams, which have become increasingly common.
Westpac Chief Executive Officer Peter King highlighted the importance of the new feature. “Westpac SafeCall will help to make Australia a more challenging environment for scammers,” King said. “By ensuring customers see Westpac as the caller and receive a clear reason for the call, we are enhancing their confidence and security.”
The feature is powered by Vonage, a global leader in cloud communications, and will be rolled out gradually over the coming months. Optus Interim CEO Michael Venter praised the partnership, stating, “This solution showcases how Optus leverages its technology to create significant value for our partners and their customers.”
Westpac has a strong track record in scam prevention, having saved customers over $400 million in the past two years. The bank has invested more than $100 million in detection and prevention measures, including initiatives like Westpac SaferPay, Westpac Verify, and dynamic CVC codes.
“Westpac SafeCall is a critical part of our ongoing commitment to digital banking and enhancing customer protection,” added King. This new tool represents a significant step forward in the fight against financial fraud.
