Decoding the Customer Lifecycle: Awareness and Acquisition

in partnership with

ebankIT

Logo of ebankIT

ebankIT is an international company that develops a leading Omnichannel Digital Banking Platform with capabilities to...

View more
Digital Reinvention
20/09/2024Video

In our latest project with ebankIT titled "Decoding the Customer Lifecycle: Optimal Strategies and Technological Trends in Banking for 2025," we explore the essential strategies and technological advancements shaping the future of banking.

During our recent webinar, we presented key findings from our global survey and invited a panel of speakers to discuss crucial steps in the customer lifecycle. These included awareness and acquisition, onboarding and account opening, daily banking and transaction processes, customer relationship management all the way to churn management.

In the following video, you will hear them discussing the first steps in a customer’s journey with their bank - awareness and acquisition. These steps form the foundation for all future interactions and have been a top investment area for many banks.

Banks are increasingly adopting innovative digital marketing strategies to enhance customer acquisition. These strategies emphasize targeted, collaborative, and value-driven approaches, aiming to attract and retain customers effectively. By leveraging data and partnerships, banks can reach broader audiences and deliver more personalized experiences.

Most banks are actively pursuing these innovative approaches to customer acquisition, with only a small fraction yet to implement digital marketing strategies.

Interested to Find Out More?
Our report helps banks understand the full customer lifecycle, breaking it down into stages from acquisition and onboarding to retention and advocacy. We include insights from a global survey of financial institutions and interviews with banking executives about improving customer experience, overcoming roadblocks, and identifying future potential.

Make sure to download your copy here!

SPEAKERS

profile picture of Pedro Leite

Pedro Leite

ebankIT

Head of Sales HQ & Partnerships

profile picture of Radu Topliceanu

Radu Topliceanu

Mashreq

Executive Vice President, Head of Neo and Personal Banking

profile picture of Nuno Reis

Nuno Reis

Millennium BCP

IT Director

profile picture of Burçe Gültekin

Burçe Gültekin

Yapi Kredi

Digital Marketing and Customer Acquisition Manager

profile picture of Tracey Williams

Tracey Williams

Absa Group

Senior Design Director

Related news & insights

SME Banking
05/01/2025News

Yapı Kredi FRWRD Global boosted startups' expansion into Portugal

Organized in collaboration with Boğaziçi Teknopark and Unicorn Factory Lisboa, the program provided Turkish entrepreneurs with opportunities to promote their...

04/01/2025News

BBVA develops stress test to measure AI bias in Spanish

The dataset, showcased at NeurIPS, the world's leading AI conference, has been made available to the open-source community to advance...

Digital Reinvention
02/01/2025Video

CaixaBank's innovation secret sauce

Eva Fernandez, Director of Digital Channel & Innovation at CaixaBank, shares insights into how Spain's leading bank drives innovation.

ESG
01/01/2025News

Empowering Malaysia’s youth with financial literacy

FWD Insurance and Bank Simpanan Nasional (BSN) have taken a bold step toward enhancing financial literacy among Malaysia’s youth.

Mobility
31/12/2024News

Garanti BBVA introduces Türkiye’s first digital loan for used vehicles

Available exclusively through Garanti BBVA Mobile, this innovative solution enables customers to secure financing for second-hand vehicles from dealerships or...

Digital Reinvention
30/12/2024News

Cake Digital Bank achieves profitability milestone in record time

Cake Digital Bank, Vietnam’s first digital-only bank, has reached a significant milestone by becoming the country’s first digital bank to...

Insurance
30/12/2024News

Tokio Marine Kiln partners with FemHealth founders to address industry barriers

Tokio Marine Kiln (TMK), a prominent international insurer, has released a report spotlighting the critical challenges faced by FemHealth startups.

Digital Reinvention
29/12/2024News

Danske Bank simplifies onboarding with new digital app

The app is targeted at personal customers over the age of 27 who have MitID, while younger users and students...