Decoding the Customer Lifecycle: Awareness and Acquisition

in partnership with

ebankIT

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ebankIT is an international company that develops a leading Omnichannel Digital Banking Platform with capabilities to...

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Digital Reinvention
20/09/2024Video

In our latest project with ebankIT titled "Decoding the Customer Lifecycle: Optimal Strategies and Technological Trends in Banking for 2025," we explore the essential strategies and technological advancements shaping the future of banking.

During our recent webinar, we presented key findings from our global survey and invited a panel of speakers to discuss crucial steps in the customer lifecycle. These included awareness and acquisition, onboarding and account opening, daily banking and transaction processes, customer relationship management all the way to churn management.

In the following video, you will hear them discussing the first steps in a customer’s journey with their bank - awareness and acquisition. These steps form the foundation for all future interactions and have been a top investment area for many banks.

Banks are increasingly adopting innovative digital marketing strategies to enhance customer acquisition. These strategies emphasize targeted, collaborative, and value-driven approaches, aiming to attract and retain customers effectively. By leveraging data and partnerships, banks can reach broader audiences and deliver more personalized experiences.

Most banks are actively pursuing these innovative approaches to customer acquisition, with only a small fraction yet to implement digital marketing strategies.

Interested to Find Out More?
Our report helps banks understand the full customer lifecycle, breaking it down into stages from acquisition and onboarding to retention and advocacy. We include insights from a global survey of financial institutions and interviews with banking executives about improving customer experience, overcoming roadblocks, and identifying future potential.

Make sure to download your copy here!

SPEAKERS

profile picture of Pedro Leite

Pedro Leite

ebankIT

Head of Sales HQ & Partnerships

profile picture of Radu Topliceanu

Radu Topliceanu

Mashreq

Executive Vice President, Head of Neo and Personal Banking

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Nuno Reis

Millennium BCP

IT Director

profile picture of Burçe Gültekin

Burçe Gültekin

Yapi Kredi

Digital Marketing and Customer Acquisition Manager

profile picture of Tracey Williams

Tracey Williams

Absa Group

Senior Design Director

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