Decoding the Customer Lifecycle: Awareness and Acquisition

In our latest project with ebankIT titled "Decoding the Customer Lifecycle: Optimal Strategies and Technological Trends in Banking for 2025," we explore the essential strategies and technological advancements shaping the future of banking.

During our recent webinar, we presented key findings from our global survey and invited a panel of speakers to discuss crucial steps in the customer lifecycle. These included awareness and acquisition, onboarding and account opening, daily banking and transaction processes, customer relationship management all the way to churn management.

In the following video, you will hear them discussing the first steps in a customer’s journey with their bank - awareness and acquisition. These steps form the foundation for all future interactions and have been a top investment area for many banks.

Banks are increasingly adopting innovative digital marketing strategies to enhance customer acquisition. These strategies emphasize targeted, collaborative, and value-driven approaches, aiming to attract and retain customers effectively. By leveraging data and partnerships, banks can reach broader audiences and deliver more personalized experiences.

Most banks are actively pursuing these innovative approaches to customer acquisition, with only a small fraction yet to implement digital marketing strategies.

Interested to Find Out More?
Our report helps banks understand the full customer lifecycle, breaking it down into stages from acquisition and onboarding to retention and advocacy. We include insights from a global survey of financial institutions and interviews with banking executives about improving customer experience, overcoming roadblocks, and identifying future potential.

Make sure to download your copy here!