Fatih Öğün, Head of Strategy at Akbank, shares insights into how to formulate and implement a technology strategy that delivers value, enhances customer experiences and ensures operational excellence.
In today's rapidly evolving digital landscape, the formulation of a comprehensive technology strategy has become an indispensable facet of sustainable organizational growth. This strategic blueprint not only guides businesses through the intricate maze of technological advancements but also ensures alignment with broader corporate objectives, as a result fostering innovation, competitiveness and resilience.
The imperative of a technology strategy
The advent of digital transformation has unequivocally reshaped the terrain of global business operations, rendering traditional business models obsolete and elevating the importance of an innovative and differentiating technology strategy. This strategic framework is not merely about adopting the latest technologies but involves a meticulous analysis of how these technologies can be leveraged to deliver value, enhance customer experiences and achieve operational excellence. It encapsulates the selection, implementation and management of technology investments, ensuring they contribute to the achievement of strategic business goals.
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